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The trench coat has been central to the Burberry story since its inception. Designed to protect against all weather conditions, the trench is made from . Launched in 2009, the “Art of the Trench” combines Burberry’s illustrious history with its digital prowess. The premise of the wildly popular venture is simple: It honours the .The trench coat has been central to the Burberry story since its inception. Designed to protect against all weather conditions, the trench is made from gabardine – an innovative fabric that transformed rainwear. Launched in 2009, the “Art of the Trench” combines Burberry’s illustrious history with its digital prowess. The premise of the wildly popular venture is simple: It honours the Burberry trench coat and the people who give it a stylish lease of life by inviting citizens from across the globe to submit pictures of themselves in the timeless .
When the fashion house's new creative director, the British designer Daniel Lee, unveiled his debut Burberry collection during London Fashion Week in February 2023, it was a trench coat that he. How Burberry Has Remained at the Forefront of Fashion—One Trench at a Time. How the British brand keeps its iconic coat innovative and fresh for digitally-savvy consumers. By Macaela Mackenzie.Burberry reinvents the wheel yet again by fusing technology in fashion with artistic concepts on social media spaces whilst staying true to brand heritage.The quintessential British coat, a global fashion icon. The trench coat was created by Burberry founder Thomas Burberry over 100 years ago. A design born from function to protect the military during the First World War.
BURBERRY has today launched its new website, ARTOFTHETRENCH.COM - a virtual celebration of the brand's most iconic item. The site, which is also a social networking platform, will commission some of the world's most prominent photographers to capture real people across the world wearing trench coats - beginning with The Sartorialist, Scott Schuman.In the spirit of Burberry's new campaign, 'The Art of the Trench', we share with you five things you probably didn't know about its iconic trench coat. Since 1912 the Burberry trench coat has kept its wearers warm, dry and shielded from the wind in iconic style. In its lifetime, the classic Burberry trench coat has been adopted by wartime soldiers, Hollywood actors and world-renowned models. Each of these initiatives has built on the digital strategy Burberry kicked off with the Art of the Trench, and has led to the brand's pre-eminent status as a tech-savvy brand.
The trench coat has been central to the Burberry story since its inception. Designed to protect against all weather conditions, the trench is made from gabardine – an innovative fabric that transformed rainwear. Launched in 2009, the “Art of the Trench” combines Burberry’s illustrious history with its digital prowess. The premise of the wildly popular venture is simple: It honours the Burberry trench coat and the people who give it a stylish lease of life by inviting citizens from across the globe to submit pictures of themselves in the timeless .
When the fashion house's new creative director, the British designer Daniel Lee, unveiled his debut Burberry collection during London Fashion Week in February 2023, it was a trench coat that he. How Burberry Has Remained at the Forefront of Fashion—One Trench at a Time. How the British brand keeps its iconic coat innovative and fresh for digitally-savvy consumers. By Macaela Mackenzie.Burberry reinvents the wheel yet again by fusing technology in fashion with artistic concepts on social media spaces whilst staying true to brand heritage.The quintessential British coat, a global fashion icon. The trench coat was created by Burberry founder Thomas Burberry over 100 years ago. A design born from function to protect the military during the First World War.
BURBERRY has today launched its new website, ARTOFTHETRENCH.COM - a virtual celebration of the brand's most iconic item. The site, which is also a social networking platform, will commission some of the world's most prominent photographers to capture real people across the world wearing trench coats - beginning with The Sartorialist, Scott Schuman.In the spirit of Burberry's new campaign, 'The Art of the Trench', we share with you five things you probably didn't know about its iconic trench coat. Since 1912 the Burberry trench coat has kept its wearers warm, dry and shielded from the wind in iconic style. In its lifetime, the classic Burberry trench coat has been adopted by wartime soldiers, Hollywood actors and world-renowned models.
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